RNL recently surveyed more than 1,600 prospective online students to learn how they search for programs, how they make their enrollment decisions, and what they expect of the institutions in which they enroll. In this webinar, we will present five data points of critical importance and dive into what they mean for marketers - both the challenges and opportunities.

Among our topics will be:

What can marketers do if the "product" (the program) does not match what students want?

How does the typical marketing budget align with how students look for programs?

How do you keep the attention of prospective students who are confronted with so much information?

What are the most important messages that will make a student choose one program over another?

About the presenters:

Holly Tapper, JD, Vice President, RNL

Holly offers a strong background as a university administrator leading successful graduate programs, with extensive experience in online learning for nearly 15 years. Prior to coming to RNL she was director of online operations at St. Mary's University of Minnesota, where she had a track record of success. Under her leadership more than 20 online programs brought in $15M/year. Previously, Holly has served as dean of graduate programs at Globe University/Minnesota School of Business, overseeing programs across 30 campuses that generated $14M/year.

Scott Jeffe, Vice President, Research, RNL

For over more than 20 years, Scott has worked with almost 300 institutions in 40+ states to apply market data to strategic decision making in relation to graduate, adult undergraduate, and online programs. With this focus on profiling the demands and preferences of professional graduate students, adult undergraduate students, online students, etc. Scott has developed an understanding of how institutions can align with student demand while upholding institutional mission and values.